Google Analytics
Lets a Botonom agent read your GA4 website analytics in plain language, explain what changed, and hand you a shareable PDF report.
This guide begins with What it is, continues through What it can do for you, How to use it, Connect Google Analytics, and finishes with Good to know.
What it is
The Google Analytics skill connects your GA4 property (the analytics behind your website) to a Botonom agent. Instead of logging into the Google Analytics dashboard and building reports by hand, you ask your agent a question in plain language and it reads the live data for you, then tells you what it means.
The difference from the raw dashboard is that your agent answers with insight, not tables. It does not just say "12,480 sessions", it says sessions are up 8.3% versus the previous period, which channels are driving them, and whether the trend is heading up or down.
What it can reach:
- The GA4 properties (websites) your connected Google account already has access to
- Traffic, engagement, conversion and revenue metrics for those properties
- The breakdowns behind them: channels, sources, pages, campaigns, devices, countries, events, and more
All access is read-only. The skill reads exactly what your own Google account can already see, and nothing more.
What it can do for you
You can ask your agent for any of the following, in everyday language:
- See the headline numbers with context. Sessions, active users, new users, pageviews, total events, conversions, revenue, engagement rate and average session duration for a period, each shown with the percentage change versus the equal preceding period.
- Follow a trend over time. The daily movement of a single metric (for example sessions or revenue) across a date range, with a simple read on whether it is trending up, down or flat.
- Compare two periods side by side. For example this month versus last month, with the percentage change on each metric.
- Find your top channels and pages. A ranked breakdown of any dimension (channel, source, page, country, device and so on) by a metric, with each row's share of the total.
- Pick the right website. If you manage more than one site, it can list the GA4 properties your Google account can access so you can choose which one to report on.
- Ask more specific questions. For anything the standard views do not cover (events by name, revenue by traffic source, and similar), it can run a flexible custom query and return the answer as readable rows.
- Get a shareable PDF report. A clean, branded Analytics Performance Report with the headline metrics (including deltas versus the previous period), your top channels and your top pages, attached straight to the chat reply.
How to use it
1. Install it from the Skill Marketplace. Open the Google Analytics skill, click Install, and choose which agent should have it (for example your Marketing Agent or Operations Helper). The skill is added to that agent's toolkit.
2. Connect Google and pick your property. See the Connect Google Analytics section below.
3. Just ask. Once it is connected, talk to the agent normally. A few realistic examples:
User: How did the website do last month?
Agent: Last month brought 12,480 sessions, up 8.3% versus the month
before, with 9,100 active users and a 61% engagement rate.
New users and pageviews are both trending up.
User: Which channels send us the most traffic?
Agent: Organic Search leads with 42% of sessions, then Direct (24%)
and Paid Search (18%). Referral and Social make up the rest.
User: Send me a PDF report for the last 28 days.
Agent: Done. Your Analytics Performance Report for the last 28 days is
attached, with the headline metrics plus your top channels and pages.
The PDF is attached to the reply automatically, so you can forward it to a client or teammate as-is.
Connect Google Analytics
This is a connection-based skill, so there is no API key or token to paste. You authorize it through Google's own sign-in screen.
- When you install the skill (or the first time the agent needs data), choose Connect & Install and sign in with the Google account that has access to your Analytics.
- Approve the read-only Analytics permission on Google's screen. Botonom only requests view access to your Analytics data.
- Pick which GA4 property to report on. If you are not sure of the ID, just ask the agent to list your properties and it will show the ones your account can see, by name.
Setup takes about three minutes.
Good to know
Read-only, by design. Today the skill reads your analytics and builds reports. It does not change any GA4 settings, edit or delete data, create goals or audiences, or push data anywhere else. This first phase is reading and PDF reporting only.
Who can use it. Pulling analytics is restricted to team members with a staff, manager, admin or owner role. Public or anonymous chat visitors cannot read your analytics.
Zero numbers are normal for some sites. If your website is not set up for ecommerce or conversion tracking, conversions and revenue may show as 0. The agent reports them honestly as-is rather than guessing, and it will never invent analytics figures.
Your data stays yours. Access is read-only, the connection is stored securely and refreshed automatically behind the scenes, and the agent only ever reads what your own Google account can already see. Nothing is shared outside your workspace.
On the roadmap. Funnels and cross-source synthesis (blending Analytics with other connected data) are planned but not available yet.