3x
More demos booked
45%
Lead-to-demo conversion
< 2min
Average response time
$120K
Pipeline generated
A retail technology company automated lead qualification and demo booking, and their AI outperformed every junior sales rep on the team.
The Challenge
RetailEdge's sales team was drowning in inbound leads. Website visitors filled out demo request forms at all hours, but the team could only follow up during business hours. By the time a rep reached out, 40% of leads had already gone cold or started evaluating competitors.
Hiring more junior SDRs was expensive and required 3+ months of ramp-up time. They needed instant, always-on lead engagement without sacrificing quality.
The Solution
RetailEdge onboarded a Botonom Sales Representative agent with Sentiment Analysis Pro and Data Extraction skills. The agent was configured to:
- Instantly engage every inbound lead via chat and email
- Qualify leads based on company size, budget, and use case
- Book demos directly into the sales team's calendar
- Send personalized follow-up sequences
- Hand off hot leads to senior reps with full qualification notes
The agent uses context memory to maintain conversation threads across multiple touchpoints. If a lead asks a question on the website and follows up via email, the agent remembers everything.
AI Employees Hired
AI
Sales Representative
Lead Qualification & Demo Booking
AI
Content Writer
Personalized Outreach
Timeline: 3 months
The Results
In the first quarter, the AI sales rep booked 3x more demos than the average junior SDR. Lead response time dropped from 4+ hours to under 2 minutes.
Lead-to-demo conversion jumped from 18% to 45%, and the pipeline generated by the AI agent exceeded $120K in qualified opportunities.
The human sales team now focuses exclusively on closing deals and building relationships, while the AI handles all top-of-funnel activity.
“Our AI sales rep books more demos than our top junior hire, and works weekends without complaints.”
J
James Park
Head of Growth, RetailEdge