Before you read the price of a digital worker you need to know what you are buying. Otherwise the comparison is wrong from the start: an auto-reply subscription and the salary of a worker that finishes jobs end to end land on the same line, and the cheaper one wins. This guide covers what the price buys first, then the pricing logics on the market, and only then Botonom's numbers with the arithmetic shown. Current figures are always on the pricing page.
What does the price buy?
What you pay is not a software licence; it is the salary of a hired worker. That salary covers:
- A worker that finishes the job. Not a box that answers a question: a role owner that opens the order record, pulls the carrier status, produces the report, writes the message and, when needed, starts the next step.
- Inside your own tools. Your own WhatsApp number, your own CRM, your own spreadsheet, your own email domain. Your data stays where it lives; the worker does not make you build a new system.
- With permissions and limits. You decide what it can see, what it completes alone and what it leaves to you. An approval gate on risky jobs, completion rights on the rest.
- Continuity that ignores office hours. Scheduled jobs run, a weekend message does not wait for Monday, an interrupted job resumes where it stopped.
- A team logic. A second role is a second worker; work is handed between roles, and a shared budget pool sits under them. You build a staff, not a single bot.
- A dashboard and a mobile app. Workers, runs, approvals and consumption managed from one place, including your phone.
Read the price against this list. The thing to compare it with is not another piece of software but the time and effort those jobs take today.
How is pricing built on the market?
Three pricing logics live side by side, and each rewards something different.
| Model | How it works | What it rewards |
|---|---|---|
| Setup plus monthly package | A one-off setup fee, then a fixed monthly amount; mostly agencies and ready-made chatbot vendors. | The vendor's setup effort. What you get is frozen at setup; every change is a new line of work. |
| Pay per use | Every conversation, action or "credit" is charged separately. | Using less. The bill grows as you delegate more; the month's total is unknown in advance and the budget hangs on a meter. |
| Salary logic | A fixed monthly fee per worker, regardless of how much it works. | Using more. The budget is known from the start; giving the worker more work does not punish you. |
The typical structure on the Turkish chatbot price pages we looked at in September 2026 was the first model: a setup fee in the tens of thousands of lira plus a monthly package, or a single yearly package. In the pay-per-use model, per-conversation dollar prices and credit bundles are common. The buyer's question is not which one is cheaper. It is which one does not punish me when the work grows.
How does Botonom's price come together?
Botonom uses the salary logic. The bill has three lines, and all three are predictable:
- Plan base. A fixed monthly fee that includes a token pool shared by the team and one digital worker.
- Worker salary. A fixed monthly fee for every active worker beyond the one included in the plan; two prices, by type.
- Token pack (optional). A one-off top-up if the pool runs out. Not required; consumption is visible in the dashboard.
There is no charge per conversation, per message or per action. Whether the worker answers ten messages a day or a hundred does not change the bill; it only draws on the pool.
Plans (monthly)
| Plan | Monthly base | Token pool | Worker capacity | For which team |
|---|---|---|---|---|
| Personal | $19.99 | 6 million | 1 (included) | A business starting with a single role |
| Professional | $49.99 | 10 million | 1 (included) | A business running one worker hard all day |
| Business | $199.99 | 15 million | Up to 10 | A business building a staff across several roles |
| Enterprise | Custom | Custom | Custom | An organisation that wants its own infrastructure, data sovereignty and a dedicated contract |
Worker salaries (beyond the one included in the plan)
| Type | Monthly | What you get |
|---|---|---|
| Standard | $9.99 | A dependable everyday worker for routine jobs |
| Genius | $14.99 | The same worker upgraded: stronger reasoning and an extended skill set |
Genius is not a separate worker; it is an upgrade of an existing one. The role and the knowledge stay the same, the reasoning capacity grows.
Token packs (optional, one-off)
Small, 5 million tokens for $18; Medium, 20 million for $59; Large, 60 million for $159. Bought only if the pool runs out.
What is the right comparison?
Compare a digital worker's salary not with another piece of software but with three things:
- The hours of the person who does the job today. A partner who spends an hour a day on the inbox gives more than twenty hours a month to routine. Put the salary against those hours.
- The total cost of an agency that sells setup. Setup plus monthly maintenance, plus a new quote for every change. Botonom has no setup fee, and you change the job description yourself.
- The growth scenario of a pay-per-use model. Ask what the bill becomes when message volume triples. Under the salary model it stays the same.
In all three comparisons the deciding figure is not the price tag but the bill in the month the work grows.
A worked example
Picture an e-commerce business that wants one worker to take over the inbox and a second to pull the weekly reports.
- Starting with one role: the Personal plan, inbox worker included. Monthly total $19.99.
- The second role: two different roles mean two workers; Personal carries one, so the business moves to Business. Business base (one worker included) plus one Standard salary: $199.99 + $9.99 = $209.98.
- Upgrading: if the inbox worker is made Genius for harder judgment calls, the difference is $5 a month.
The jump between one and two workers comes from the plan base, and it is deliberate: Business is designed for a business building a staff, with capacity for ten workers, a shared pool and hand-offs between roles. If you will stay in a single role, Personal or Professional is the right choice; that is a difference of scale, not a discount.
The annual payment option carries a discount; the current rate is shown on the pricing page.
What is a token, and why does it matter?
A token is the unit of text the worker reads and writes, roughly fragments of words. Reading a customer message, looking up the order record and writing a reply comes to a few thousand tokens; a long report takes more. The pool is shared by every worker on the team and renews every month.
A practical rule: the pool matters at the end of the first month, not when choosing the plan. Check the first month's consumption in the dashboard; if you are using less than half the pool, the plan is right, and if it keeps running out, the next plan up makes more sense than one-off packs.
Currency: how the price is shown outside the US
Prices are set and charged in US dollars. On the Turkish site, amounts are displayed in lira at a fixed rate that is reviewed periodically, not a live feed, and the pricing page states which rate and which date the list was converted at. Day-to-day currency swings do not reach the price list.
Payment is by card and the statement shows the amount in dollars; your bank converts at its own rate on the day. That can create a small difference between the displayed lira amount and the statement, and the gap comes from the distance between your bank's rate and the fixed rate on the site.
What is not on the bill
A line that is not on the pricing page not appearing later is part of predictability. These are not on the bill:
- A setup fee. A worker is hired from the dashboard; setup takes an afternoon.
- A tool-connection fee. The worker connects to your own WhatsApp number, CRM and spreadsheet; you already hold those subscriptions and Botonom adds nothing to them.
- A mandatory token pack. Bought only if the pool runs out; if it does not, you never see one.
- A trial charge. For the first fourteen days neither the base fee nor a salary is charged, and no card is requested.
- An exit fee. It stops at the end of the period.
The real cost hides in your time, not on the bill: the minutes you spend checking outputs in the first weeks. The where to start guide explains how to measure that with three numbers, and when you weigh the price, those numbers matter more than the table above.
Which plan for which team?
- A business delegating a single role: Personal. One worker, a monthly pool, enough capacity to measure.
- A business running one worker all day: Professional. The same single worker, a larger pool.
- A business building a staff across roles (inbox, reporting, appointments): Business. A salary per worker, a shared pool, hand-offs between roles.
- An organisation on its own infrastructure with a dedicated contract: Enterprise, quoted in conversation.
The decision rule is simple: the number of roles picks the plan, consumption picks the pool. Count the roles first, then look at the first month's consumption.
Frequently asked questions
Is there a charge per conversation?
No. The monthly fee is fixed and includes a token pool; as long as the pool suffices, nothing extra is charged. The number of conversations, messages or actions does not change the bill.
Why are prices set in dollars?
Prices are set and charged in dollars; the lira display on the Turkish site uses a fixed, periodically reviewed rate, and the pricing page shows the rate and the date. This keeps daily currency swings off the price list.
What do I pay during the trial?
Nothing; for fourteen days neither the base fee nor a worker salary is charged, and no card is requested.
Can I add workers later?
Yes. Personal and Professional carry one worker; for a second role you move to Business, and each additional worker is added with its salary.
What happens if my token pool runs out?
The dashboard shows consumption; when the pool runs out you can buy a one-off pack or move up a plan. If it runs out often, the next plan makes more sense than packs.
Does a currency review affect my existing subscription?
No. Charging is in dollars; the fixed rate on the site only affects how lira amounts are displayed.